Fantasy Auto Teams

What is Fantasy Auto Teams?

This is a new and unique feature in the Fantasy sports world. It'll take the user experience to the next level and give our users something they desperately need. It will enhance the pre-draft and in-season experience for all users by introducing auto teams, which are teams controlled by the computer. These teams have different play styles and personalities and will adapt their play style based on who they're playing.

If you are new to Fantasy sports, below is a quick recap of what it is. The most common Fantasy sport in the US is Fantasy Football, but there's also Fantasy Basketball, Baseball, Hockey, Soccer and other sports.

"Fantasy football is a game in which the participants serve as owners and general managers of virtual professional American football teams. The competitors select their rosters by participating in a draft in which all relevant National Football League (NFL) players are available. Fantasy points are awarded in weekly matchups based on the actual performances of football players in real-world competition." - Wikipedia

Challenge

There are currently a few pain points for our fans throughout the user experience, and especially when it comes to the draft. Here are a few:



Users don't want to be limited to play a certain way, just because of situations or circumstances



The onboarding is not ideal and gets complicated for new users



It's not a social environment, which makes it hard to communicate with each other in the platform



It's difficult for league managers (commissioners) to fill their leagues

Opportunity

There is plenty of room for improvement and here a few ideas:



Create a more gamified experience to make it more fun for the users



Make it easier for new user to get introduced to the world of Fantasy sports



Add more social features to offer users better ways to hang out and communicate



Create a more dynamic and flexible way for league commissioners to set up their leagues

$

Revenue opportunities

Team overview

My Role

I led this initiative, while collaborating with our team to ensure we designed a program that would be beneficial to all team members. Eventually I put together the program's purpose and structure.

I've been leading workshops and design hackathons as part of this program and it's been an awesome journey to see what happens when we remove some of the barriers we sometimes have.

Team Members

All 9 members in our team, outlined below.

Timeline

The program was create in 2022 and took two months to establish.

Frequency

We aim to have the team members meet with their buddies 1 hour/week for a working session, and once every two months as a group.

Team overview

I led this project and had the pleasure to work with many talented designers and product partners.

Team Members (for privacy reasons I'm using fake headshots)